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What is a domain name?

Updated over 2 months ago

Your UENI website is up and running—great! But now you’re wondering: How can I make my business stand out even more?


Maybe you’ve heard the term “domain name” thrown around, and you're asking yourself:

Do I need a custom domain for my business?
Will it actually help me succeed online?


At UENI, we’ve seen firsthand that switching from a subdomain to a custom domain name is one of the most powerful changes you can make.


What is a domain name?

Think of a domain name like a business address—it tells people (and search engines) where to find you.


  • Every domain is unique—no two businesses can have the exact same one.

  • Memorability matters—a good domain name is easy to remember and instantly recognizable.

  • Examples of popular domain names:
    www.google.com
    www.facebook.com


And now, compare the difference between these two website addresses:

  • Subdomain: barrythebarber.ueniweb.com

  • Custom Domain: barrythebarber.com


Which one looks more professional and trustworthy to potential customers?


How to upgrade your domain name

Want to switch from a subdomain to a professional custom domain?

  • All of UENI's subscription plans include:

  • A custom domain that strengthens your brand.

  • A professional email address (e.g., [email protected]) for added credibility.
    More business-boosting features to help you grow.



Need a hand?
If you need any further assistance, please message our support team or get real-time help on our Live Chat!


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